2 High Street is now under offer. We're not giving up — we're raising pledges for three High Street properties. Add yours today.

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Watlington · Oxfordshire · OX49

Imagine a high street
that owns itself.

Not owned by a distant landlord. Not vulnerable to speculation. Held in trust — building by building — for everyone who lives here, now and for generations to come.

Illustration of Watlington High Street
Community Benefit Society
Registered with the FCA
Supported by Plunkett UK
Permanent asset lock
One member, one vote

About the trust

Keeping Watlington's heart in local hands

Watlington has something most market towns have lost: a High Street that is wholly integrated into our community. We have a varied mixture of independent businesses — food and drink, clothing and home, wellness and beauty — that complement each other and are part of the rich fabric of this town. But the buildings they occupy are vulnerable. When freeholds change hands, landlords understandably want to maximise their yield. This may lead to rent increases or tenants that do not dovetail with existing businesses.

Watlington Community Property exists to change that. We are a Community Benefit Society — a legal structure that allows communities to own assets collectively, governed by their members, and protected from being sold for private gain.

Our mission is to acquire commercial freeholds on Watlington High Street and hold them permanently in community ownership, letting them at fair rents to tenants who benefit the town. Brick by brick, shop by shop — let's own it.

See how it works
"Not owned by distant investors. Not at the mercy of the market. Owned by the community, run for the community."

Once a property enters the trust, an asset lock means it can never be sold for private gain. It belongs to Watlington permanently.

Our purpose

What we do

01

Acquire freeholds

We raise funds through a community share offer to buy the freehold of commercial buildings on the High Street outright.

02

Hold them permanently

An asset lock embedded in our rules means our properties can never be sold on for private profit. Once in the trust, always in the trust.

03

Let at fair rents

Rents fund running costs, debt servicing, and future acquisitions. Properties let to local independent businesses and enterprises that give Watlington its character.

04

Governed by members

Anyone can invest and become a member. Every member has one vote regardless of investment size. Democratic by design.

Acquisition targets

Properties we are working to acquire

WCP is actively taking pledges to support the acquisition of three properties on Watlington High Street. Pledges are not investments — the share offer will open once we are ready to proceed.

2 High Street, Watlington
2 High Street,
Watlington OX49
Priority 1
Property type Mixed-use freehold — two ground-floor retail units and a long-leased residential flat above
Why it matters The most visible building on the High Street. An enticing independent retail use — particularly in the prominent corner unit — is essential to encourage visitors to stop, shop and stay. This is the acquisition that sets the tone for the whole project.
Current status Under offer to a private buyer. We need to move quickly. Pledge your support now to help us put in a counter offer.
6 High Street, Watlington Arcade
6 High Street (Watlington Arcade),
Watlington OX49
Priority 2
Property type Historic commercial arcade comprising four independent retail units, with three long-leased residential flats above
Why it matters A cluster of small independent units right in the heart of the High Street. The Arcade has been in the same ownership for 40 years — the current owner has approached WCP directly, expressing a preference to sell to the community.
Current status We are in early discussions with the owner. No competing offer at this stage.
26 High Street, Watlington
26 High Street,
Watlington OX49
Priority 3
Property type Mixed-use freehold comprising a ground-floor retail unit, three commercial spaces, and a residential flat above
Our interest We are seeking to acquire the ground-floor retail unit only, which we estimate has a value of approximately £125,000. The upper floors and offices are not part of our current plans.
Current status Currently for sale at £450,000 as a whole. We are exploring whether the title can be split to allow us to acquire the retail unit separately.

Pledges so far

We are raising pledges to acquire three properties on Watlington High Street. Help us reach our £600,000 target.

£0 Target: £600,000
£100k
£200k
£300k
£400k
£500k
£272k — 2 High St (inc. costs)
£449k — 6 High St (inc. costs)
£600k — 26 High St (inc. costs)
Loading pledges…

of £600,000 target

The people behind the property

Remembering those who shaped this High Street

Mark and Ming Carlisle

Mark and Ming Carlisle

2 High Street has been in the Carlisle family for decades. Mark Carlisle, a chartered surveyor, land agent, and one of the most respected property professionals in South Oxfordshire, understood instinctively what makes a high street work. He knew that independent businesses need landlords who take a long view: fair rents, continuity, and a genuine interest in the people on the other side of the lease.

Mark spent his career working with families, estates, and communities across the region, and brought that same sensibility to his own property. He and his wife Ming were landlords who supported their tenants and cared about what happened on Watlington's High Street. That approach made it possible for the businesses here to put down roots.

Mark died in November 2025. Ming lives with Alzheimer's at Sanctuary Care Home in Watlington. In bringing 2 High Street into community ownership, we hope to honour what they stood for as landlords, and to make permanent the kind of stewardship they practised for so long.

George Bruce

George Bruce

George Bruce was a Watlington original. Born in 1937, he arrived in the town in 1960 as an art teacher and never left. Over more than six decades he wove himself into the fabric of the place — setting up the Allotment Association, transforming the Memorial Club, serving as Bowls Chairman for eleven years, and teaching ceramics before retiring to his first love: making things from wood.

George died recently, and his family have chosen to honour his memory by raising funds for WCP through the sale of his artwork. Full details of the collection and how to support this initiative will be published here as they are confirmed.

George's story in his own words is told in the Watlington Folk portrait project — a fitting place to begin.

Make a gift in memory

Donating to WCP in memory of someone you have lost is a meaningful way to honour their connection to Watlington and its community. Every pledge brings us closer to securing the High Street for future generations — a lasting tribute to those who loved this town.

If you would like to discuss making a gift in memory, or to dedicate a pledge to someone special, please get in touch.

Contact us →

The journey

How it works

We are a Community Benefit Society registered with the Financial Conduct Authority (No. 9831). Here is where we are.

Complete

Form the organisation

WCP has been established with founding members and is registered with the FCA as a Community Benefit Society (No. 9831), supported by Plunkett UK.

2
Now

Identify properties and build support

We are actively pursuing acquisition targets on Watlington High Street and building a community of pledgers who want to see the High Street protected. Register your interest to be first to hear when our share offer launches.

3
Coming soon

Launch the community share offer

We will open a regulated community share offer — invest from £500, withdrawable after 3 years subject to WCP's financial position. Every investor becomes a member with an equal vote.

4
Coming soon

Acquire our first property

Using funds raised, we complete our first freehold purchase — placing it under permanent community ownership, protected by a statutory asset lock that no future decision can override.

5
The goal

Keep growing

Rental income and future share offers fund further acquisitions. Each property we bring into community ownership strengthens the next. Brick by brick, shop by shop — a high street that is genuinely ours.

Your stake

Invest from £500. Own a piece of Watlington.

Locked in law forever

A statutory asset lock means no property can ever be sold for private gain — now or in future.

Shares from £500, withdrawable

Community investment, not a donation. Withdrawable after 3 years subject to the trust's financial position.

One member, one vote

Every shareholder has equal say regardless of investment size. Democratic by design.

Self-sustaining and growing

Rents fund running costs, debt servicing, and future acquisitions. Built to compound over time.

The team

Founding members

Three people with deep roots in Watlington and the experience to make this happen.

Robin Fieth
Robin Fieth
Founding Member · Chair

Nearly 25 years leading mutual organisations, including as Chief Executive of the Building Societies Association. Director of Co-operatives UK and Trustee of Plunkett UK. Has lived in Pyrton for nearly 30 years.

Steph Van de Pette
Steph Van de Pette
Founding Member · Secretary

Founder of not-for-profit SO Sustainable on the High Street and active Watlington Business Association member. Former parish councillor who has been imagining a high street that owns itself for many years — and is now making it happen.

Kevin Senior
Kevin Senior
Founding Member · Treasurer

Retired partner from an international accountancy firm specialising in financial services. Since retiring has held numerous charitable trustee and school governor positions, building expertise in charity governance and compliance.

John Riddell
John Riddell
Founding Member

Landlord of the Spire & Spoke and Chair of Watlington Business Association. Previously raised £400,000 through a share issue for a Drury Lane venue — bringing that experience directly to this project.

Jessica Carlisle
Jessica Carlisle
Founding Member

Company director with a background in law, deep family roots in the Watlington area, and current landlord of 2 High Street. Supporting WCP's mission to bring the property into permanent community ownership.

Get involved

How you can support this project

We are at an early and important stage. Every expression of support strengthens our case.

Register interest

Sign up for updates and be first to hear when our share offer launches.

Register below →

Invest

When our share offer launches, invest from as little as £500 and become a co-owner with a vote at our AGM.

Get notified →

Spread the word

Tell your neighbours and local networks. The more people who know, the stronger the case we can make.

Contact us →

Join the board

We welcome applications from people with skills in finance, law, property, or community development.

Get in touch →

Register your interest

Leave your details and we'll keep you updated on our progress and let you know when the share offer is ready.

Register your interest →

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It can be done

Communities that have done it before us

WCP is part of a growing movement of community ownership across the UK. These organisations show what is possible.

Hastings Commons
Hastings, East Sussex

Hastings Commons

Since 2014, Hastings Commons has brought over 8,500 square metres of previously derelict floor space into community ownership across a cluster of buildings in the town centre — providing affordable workspaces, homes, and social spaces in perpetuity.

Visit hastingscommons.com →
Brixton Green
London, SW9

Brixton Green

A community benefit society formed by local people to shape the regeneration of Somerleyton Road in Brixton. Over 1,200 members have joined to ensure the community has a lasting stake in the future of their neighbourhood.

Search Brixton Green →
Fordhall Community Land Initiative
Market Drayton, Shropshire

Fordhall Community Land Initiative

One of England's first community land ownership projects. In 2006, over 8,000 shareholders came together to buy Fordhall Organic Farm — saving it from industrial development and placing it in community hands permanently.

Visit fordhallfarm.com →
Hebden Bridge Community Association
Hebden Bridge, West Yorkshire

Hebden Bridge Community Association

In 2010, the community acquired the Grade II listed Victorian Town Hall from Calderdale Council on a 125-year lease. The association raised £3.7m to transform it into a thriving centre for community and creative enterprise — entirely self-funded through trading.

Visit hebdenbridgetownhall.org.uk →

Common questions

Frequently asked questions

About WCP

What is Watlington Community Property?

Watlington Community Property Limited (WCP) is a Community Benefit Society — a type of democratically owned, regulated organisation — set up to acquire and permanently community-own commercial property on Watlington High Street. Our first acquisition target is the freehold of 2 High Street.

The goal is straightforward: take the buildings that house the independent businesses at the heart of this town out of speculative private ownership and put them into community hands — forever.

What is a Community Benefit Society?

A Community Benefit Society (CBS) is a legal structure regulated by the Financial Conduct Authority, established under the Co-operative and Community Benefit Societies Act 2014. It is specifically designed for enterprises run for the benefit of the wider community rather than for profit.

Key features: every member has one vote, regardless of how much they have invested. Profits must be reinvested in the community purpose. A statutory asset lock means the assets cannot be sold for private gain — ever. It is a structure used across the UK to save pubs, shops, and community spaces.

What does "A High Street That Owns Itself" mean?

When a private landlord owns a High Street building, the community has no say in what happens to it — who rents it, at what price, or whether it is left vacant. When the community owns the freehold, the community decides.

Our tagline describes the long-term ambition: a High Street where the buildings are owned by the people who live and work here, managed for viability rather than maximum return, and protected from speculative ownership in perpetuity.

The Property

Which property are WCP buying, and what does it include?

The target property is the freehold of 2 High Street, Watlington OX49. It includes two ground-floor commercial units — 2 High Street (currently vacant, 593 sq ft) and 2a High Street (currently let, 502 sq ft) — plus the landlord's interest in a first-floor flat on a long lease. The flat itself is not part of the acquisition; we are buying the freehold interest only.

What will the shops be used for — who will the tenants be?

WCP will let to local independent businesses on commercial terms. Our community benefit purpose — preserving commercial premises for independent businesses and preventing speculative use — means we actively apply criteria when selecting tenants. We will not let to national multiples, and certain other business types will not be considered appropriate. Full details of our tenant selection criteria will be set out in WCP's Lettings Policy, which will be published at watlingtoncpt.org.uk.

2a High Street is currently let to SO Sustainable, which will continue to occupy on a new commercial lease following acquisition. The larger unit at 2 High Street is currently vacant, and there is already existing interest from potential tenants noted in the marketing materials. We anticipate it being re-let within three months of acquisition.

What is the asking price? Could there be a bidding war?

We have commissioned an independent RICS Red Book valuation, which will be completed before the share offer launches. We will not offer above the independently assessed market value. We will not be bidding speculatively.

It is possible another buyer emerges — which is exactly why pace matters. The more people who register support now, the stronger the case we can make and the more quickly we can move when ready.

Can I invest if I am a manager or tenant of a business in the property?

Yes. Tenants and business operators can be members and investors on exactly the same terms as anyone else. The same governance rules apply to everyone: one vote, same rights, same information. There is no preferential treatment for tenants in relation to membership or investment.

If the individual were also on the Management Committee, any decisions affecting their tenancy would be handled under the Conflict of Interest Policy — the individual would declare their interest and step out of those discussions and votes.

Governance and Control

One vote per member — how do you actually run a business like that?

The same way most well-run organisations do: you separate ownership from management. Members own the society and elect a Management Committee — a small group of between 3 and 12 people — to run its day-to-day affairs. The Committee makes operational decisions; members vote on significant matters (rule changes, major transactions, winding up) at Annual and Special Members' Meetings.

This model has been used successfully across the UK to run pubs, shops, farms, and community buildings. Democratic ownership does not mean everyone votes on every invoice — it means the community the society is supposed to benefit has real control over the organisation that serves them.

Are founding members given any special treatment? Can they be voted off?

No special treatment. Founding members hold the same shares and have the same single vote as any other member. They serve on the Management Committee subject to exactly the same rules as anyone else — including term limits, the code of conduct, and removal procedures.

Any Management Committee member can be removed by a simple majority of members at a Special Members' Meeting. That is a deliberate safeguard written into the registered rules — not a courtesy. WCP is designed to outlast its founders.

Are there conflicts of interest in the founding committee?

Yes — and they are fully declared. Two founding members have interests in the target property: Steph Van de Pette is the current tenant of 2a High Street, and Jess Carlisle Janson is one of the inheriting owners of the freehold. Both interests are documented in the Register of Interests and managed under the Conflict of Interest Policy.

In practice: the property acquisition is handled by committee members with no interest in it. The lease to SO Sustainable is set at independently assessed market rent, with the tenant having no involvement in agreeing her own lease terms. All of this will be disclosed in full in the share offer document. These arrangements are not unusual in early-stage community ownership projects — what matters is that they are visible and managed.

Investing

How do I invest?

The share offer is not yet live — register your interest at watlingtoncpt.org.uk and we will let you know the moment it opens.

When the offer opens, you will be able to invest via an online platform, accepting debit and credit cards, Apple Pay, Google Pay, and bank transfer. A paper application form will also be available for anyone who prefers not to invest online — at watlingtoncpt.org.uk and from a number of High Street businesses.

Full details of how to invest, including the platform and payment options, will be published in the share offer document.

What is the minimum and maximum investment?

The minimum and maximum investment amounts will be published in the share offer document. The minimum investment is likely to be in the region of £500. If you have a question about a specific amount you are considering, contact us at secretary@watlingtoncpt.org.uk and we will do our best to help.

Can organisations and businesses invest?

Yes. A corporate body can be a member, with a named individual designated as its representative on the share register. Please get in touch before investing to discuss corporate membership.

Can I buy shares as a gift for someone else?

You can purchase shares with the intention of gifting them, provided both you and the recipient are 16 or over. The recipient must complete their own membership application and consent to WCP membership before shares are formally issued in their name.

Will I get a share certificate?

Yes. Every investor will receive a community share certificate once the offer closes and the acquisition completes.

Can I sell my shares?

No. Community shares are withdrawable but not transferable — you cannot sell them to another person. This is fundamental to the model: it prevents a secondary market developing and keeps the ownership genuinely community-based rather than investment-driven.

What happens to my shares if I die?

Your community shares form part of your estate. If you have nominated someone to receive them, the Society will transfer or pay the value of your shares to that person on proof of your death. If you have not made a nomination, your personal representative may deal with your shares as part of your estate in the usual way.

When can I get my money back?

Community shares are long-term capital. There will be an initial lock-in period during which withdrawals are not permitted, and withdrawals after that period are at the absolute discretion of the Management Committee — they are never guaranteed.

Full details of the lock-in period, withdrawal process, notice requirements, and any conditions applying to withdrawals will be published in the share offer document. Do not invest money you may need in the short or medium term.

What return will I get on my investment?

WCP may pay a modest rate of interest on shares, subject to financial performance and the Management Committee's assessment of affordability. Interest is never guaranteed. Full details of any interest rate, timing, and conditions will be published in the share offer document.

Beyond any interest, members do not receive a financial return. Any surplus is reinvested in the society's community purpose — maintaining the property, building reserves, and funding future acquisitions. This is by design: WCP is a community benefit society, not an investment vehicle.

Community shares carry real risk. The value of your investment could go down as well as up. You should not invest more than you can afford to hold for the long term.

Is there tax relief available on my investment?

WCP's primary trade is the letting of commercial property, which is an excluded activity under EIS and SEIS legislation. Investments in this offer are therefore not eligible for EIS or SEIS tax relief. This is not unusual for property-holding community benefit societies.

Finance and Debt

Will WCP take on debt?

Possibly, but only as a supplement to community share capital — not as its primary funding mechanism. The society's rules cap borrowing at 75% of the value of fixed assets, and WCP will not borrow to fund share withdrawals.

Full details of the funding structure — including the share offer targets, any loan arrangements, and the minimum raise required to proceed — will be published in the share offer document.

If WCP only raise a small amount, would you then borrow heavily on top?

No. The share offer will have a hard minimum target: if it is not reached, the offer closes and all money is returned in full. WCP does not proceed with an acquisition it cannot substantially fund from community share capital. Debt, where used at all, supplements the raise — it does not replace it.

Full details of the funding structure, minimum target, and any loan arrangements will be published in the share offer document.

The Future

What happens if another property becomes available while WCP own this one?

Expansion is the long-term ambition. WCP is designed as a growing community-owned estate, not a single-property vehicle. When a further acquisition opportunity arises, the Management Committee can pursue it through a new share offer, a loan from community finance institutions secured against the existing property, or a combination of both.

Each future acquisition would go through the same governance process — independent valuation, full disclosure to members, Management Committee approval. No acquisition can exceed the borrowing limits in the society's rules.

How do WCP stop landlords pricing you out once they know you want to buy?

Two things protect against this. First, WCP is bound by its rules to obtain an independent RICS Red Book valuation before any acquisition and will not offer above the independently assessed market value — there is no mechanism to pay over the odds even if the Management Committee wanted to.

Second, the community share offer model means the price WCP can pay is determined by what the community is willing to invest — not by what any individual is willing to pay speculatively. If a seller wants more than the market value, WCP simply does not buy.

What is the total value of the Watlington High Street?

We do not have a definitive figure. The High Street comprises many different freeholds and leaseholds in different ownership, and no comprehensive valuation has been published. Secondary commercial property in South Oxfordshire market towns typically yields 6–9% on purchase price, which gives a rough basis for individual property estimates.

WCP's ambition is long-term and incremental. We are starting with one building. The broader picture is about demonstrating the model works here, then expanding when the community has the appetite and the capital to do so.

Risk and Scenarios

What happens if WCP do not raise enough money?

The share offer will have a hard minimum target. If that target is not reached by the closing date, the offer closes without proceeding to acquisition and all share capital is returned to investors in full. Investors bear none of the cost of an unsuccessful offer.

Full details of the minimum target, refund process, and timeline will be published in the share offer document.

What if the purchase falls through after the offer closes?

If the offer has closed and funds have been transferred to WCP but the acquisition cannot proceed — for example if probate is not resolved or the vendor withdraws — share capital would be returned to investors in full. Full details of the conditions and process for refunds in this scenario will be set out in the share offer document.

What if WCP is wound up — do I get my money back?

In a solvent winding up, after all debts and liabilities are paid, paid-up share capital is returned to members before any remaining assets are distributed. So yes — if the society has sufficient assets, share capital is repaid.

Any surplus after repayment of share capital transfers to another asset-locked organisation under the statutory asset lock. It cannot be distributed to members or founding committee members as a windfall. This cannot be changed by any vote of the membership — it is baked into the registered rules permanently.

If WCP becomes insolvent, share capital could be lost in whole or in part. Community shares are not covered by the Financial Services Compensation Scheme.

Media coverage

In the news

WCP has been covered by national and local media since May 2026. Select articles are linked below.

BBC News 25 July 2026
Major boost for UK town high street as £600k project launched

BBC News covers WCP's campaign to bring three Watlington High Street properties into community ownership, with the project having raised around half its £600,000 target.

Read on BBC News →
Henley Standard 27 May 2026
Watlington trust aims for community to own high street shop

First coverage of WCP's formation and plans for 2 High Street, including interviews with the founding members.

Read in Henley Standard →
Henley Standard 20 May 2026
Watlington businesses bid to buy empty shop

Early coverage following WCP's presentation to Watlington Parish Council, with chair Nicky Smallbone explaining the community ownership concept.

Read in Henley Standard →
Henley Standard 18 June 2026
Watlington council could invest in trust to take over empty shop

Follow-up coverage as the project develops, including discussion of parish council investment in the community share offer.

Read in Henley Standard →

BBC Radio Oxford — 20 July 2026

Chair Robin Fieth was interviewed live on BBC Radio Oxford on Monday 20 July, alongside James Alcock, Chief Executive of Plunkett UK. Three clips from the broadcast are available to listen to below.

You can also listen back to the full programme on BBC Sounds.

BBC Radio Oxford · 20 July 2026
Steph Van de Pette, Secretary
BBC Radio Oxford · 20 July 2026
Robin Fieth, Chair
BBC Radio Oxford · 20 July 2026
James Alcock, Chief Executive, Plunkett UK

Transparency

Governance documents

WCP is committed to operating openly. Our public governance documents are available to download below.

Conflict of Interest Policy

How WCP identifies, declares and manages conflicts of interest within the Management Committee.

Download PDF
Grievance and Complaints Policy

The process for raising and resolving complaints about WCP's conduct, decisions or management.

Download PDF
Public Meeting Presentation

Slides from the WCP public meeting held on 16 July 2026 at the Spire & Spoke, Watlington.

Download PDF
Management Committee Code of Conduct

The standards of behaviour expected of all Management Committee members throughout their tenure.

Download PDF